DIGITAL STRATEGY | SEO OPTIMIZATION | MEDIA PLANNING |MEDIA BUYING| ROI | KPI | CONSUMER ENGAGEMENT | BRAND AWARENESS |BRAND IDENTITY |BRAND COMMUNITY|
Digital marketing strategy for Little Fluffy Head Cafe (LFHC)
As part of my graduate program for the Online Marketing Communication Development and Analysis course (CMGT 555) my team and I developed an online marketing plan to increase brand awareness through online marketing efforts.
This digital marketing project included analyzing existing KPI data from social (website and Instagram) platforms to create digital content and marketing materials for the target audience. The deliverables included a strategic online marketing plan, development of social media campaigns for Instagram, Facebook, the creation of engaging blog content, launching a newsletter through MailChimp, and adding an interactive element (visual tea maker) for LFHC's website.
DIGITAL MEDIA STRATEGY FOR OPERATION SURF
As Digital Media Strategist at TriSight Communications, I along with the media team, developed and pitched digital media strategies to achieve client's strategic objectives and goals. We strategized, designed, and presented highly effective social media marketing campaigns for the organization to initiate. Our team also advised the client in understanding and effectively managing multiple social networking channels.
COMMUNICATION & MARKETING CONSULTING FOR POWERFUL WOMEN RISING
Currently working with the CEO to communicate PWR messages, activities, and network. Some of the objectives include creating digital communication strategies, copywriting, internal and external communication, social Media, media planning, media buying, building brand awareness, and establishing brand community.
...currently working on some great stuff. Come back soon!